Know More About Different Components Of Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Components of digital marketing

Effective digital marketing services span a massive network that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each.

Paid search- Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP).  These ads also involve retargeting, meaning that depending on the customers’ actions, marketing automation tools can craft unique, personal cross-platform ads.

Search engine optimization (SEO)- SEO is the process of optimizing the content, technical setup, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO can drive visitors to your site when they display behavior implying that they’re searching for a relevant product.

Social media marketing- The key to effective social media marketing goes far beyond simply having active social media accounts.  The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.